The Location Based Services market size is estimated to grow from USD 32.24 Billion in 2020 to USD 162.55 Billion by 2027, growing at a CAGR of 23.35% during the forecast year from 2021 to 2027.Rise of digitalization is amplifying the need for location-based services (LBS), due to its ability to offer personalized marketing strategy solutions, which, in turn, produce new revenue growth opportunities for companies to go for these solutions.


Location-Based Services (LBS) are a suite of technologies and applications that leverage the geographical position of a device or user to provide relevant information, content, or functionality. These services rely on Global Positioning System (GPS), Wi-Fi, cellular data, and other technologies to determine the user’s location accurately.

LBS offer a wide array of applications across various domains. In navigation, services like Google Maps provide real-time directions, traffic updates, and location-based recommendations. Social networking platforms use LBS to allow users to “check in” to places and share their locations with friends. Retailers use LBS for targeted advertising, sending promotions and discounts when a user is near their store. Emergency services utilize LBS to locate individuals in distress and dispatch assistance efficiently.

However, the adoption of LBS raises privacy concerns due to the potential misuse of location data. Users must grant explicit consent for apps to access their location information, and responsible data handling practices are crucial to prevent unauthorized tracking or sharing of personal data.

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The research covers the current and historic Location Based Services market size and its growth trend with company outline of Key players/manufacturers: Aruba Networks, Cisco, Google, Esri, IBM, Microsoft, Oracle, TomTom, Teldio, HERE, Ericsson, Foursquare, Navigine, AiRISTA Flow, Quuppa, Ubisense, Apple, Qualcomm, STANLEY Healthcare, GE Healthcare, CenTrak, Spime, KDDI, NTT Docomo, Zebra Technologies, and Leantegra.

“Google Maps Faces New Competition from Microsoft, Meta Backed Open-Source Overture Maps Foundation”

Our real-time location systems (RTLS) is used across a wide cross section of industries including Logistics, Healthcare, Security, Retail and Hospitality to Sports. Quuppa is using RTLS to help organisations improve overall business efficiency, optimize operations and enhance worker safety through asset tracking.

The Location Based Services market research report provides an in-depth overview of the industry including market segmentation by component, technology, application, Industry Vertical and geography. Analysis of the global market with special focus on high growth application in each vertical and fast-growing market segments.

It includes detailed competitive landscape with identification of the key players with respect to each type of market, in-depth market share analysis with individual revenue, market shares, and top players rankings. The Impact analysis of the market dynamics with factors currently driving and restraining the growth of the market, along with their impact in the short, medium, and long-term landscapes. Competitive intelligence from the company profiles, key player strategies, game-changing developments such as product launches and acquisitions.

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Major Classifications are as follows:  
By Component

  • Software
  • Service
  • Hardware

By Technology

  • GPS
  • Assisted GPS (A-GPS)
  • Enhanced GPS (E-GPS)
  • Enhanced Observed Time Difference
  • Observed Time Difference
  • Cell ID
  • Wi-Fi
  • Others

By Application

  • Location-based Advertising
  • Business Intelligence & Analytics
  • Fleet Management
  • Mapping and Navigation
  • Local Search & Information
  • Social Networking & Entertainment
  • Proximity Marketing
  • Asset Tracking
  • Others

By Industry Verticals

  • Transportation & Logistics
  • Manufacturing
  • Government & Public Utilities
  • Retail
  • Healthcare & Life Sciences
  • Media & Entertainment
  • IT & Telecom
  • BFSI
  • Hospitality
  • Others

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The Location-Based Services (LBS) market is driven by several key factors that contribute to its growth and adoption across various industries. Some of the key drivers include:

  1. Proliferation of Smartphones and Devices: The widespread use of smartphones and other mobile devices equipped with GPS capabilities has created a massive user base for location-based applications and services.
  2. Advancements in Geolocation Technologies: Continuous advancements in GPS, Wi-Fi, Bluetooth, and cellular network technologies have significantly improved the accuracy and reliability of location tracking, enabling more precise LBS.
  3. Growing Demand for Personalization: Consumers increasingly expect personalized experiences, whether it’s tailored advertising, location-based recommendations, or navigation services that consider their specific context and preferences.
  4. Rise of the Internet of Things (IoT): The integration of IoT devices with location-based capabilities opens up new avenues for applications in sectors like asset tracking, smart cities, and industrial automation.
  5. E-commerce and Retail: Location-based marketing and advertising allow retailers to target consumers with relevant promotions when they are physically close to stores, boosting foot traffic and sales.
  6. On-Demand Services: Ride-sharing, food delivery, and other on-demand services rely heavily on real-time location data for effective service delivery and customer experience.
  7. Emergency Services and Safety: Location-based services play a vital role in emergency response, enabling accurate location identification for quick and efficient dispatch of help.
  8. Navigation and Travel: Navigation apps and services have become an integral part of travel, providing turn-by-turn directions, traffic updates, and location-based suggestions for dining, lodging, and attractions.

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